Course curriculum

    1. An Introduction to Your Sales Coach - Paul Archer

    2. Quick Social Style Self-Assessment Test 2024 - Takes 5 Minutes

    3. Social Styles Colours - PDF Chapter of Paul's Book - Fluent Influencing (Includes More In-Depth Test)

    4. Influencing with Social Styles - PDF of Slide Deck

    5. Post Training - 10 Reflective Questions to Review Your Learnings

    1. 01 Colour Social Styles - Personal Needs of Customers

    2. 02 Colour Social Styles - Recognising Yours and Customers' Social Styles

    3. 03 Colour Social Styles - Action Plans

    4. 04 Influencing Social Styles - 60 Minute Livestream

About this course

  • Free
  • 9 lessons
  • 1.5 hours of video content


Paul Archer FPSA CeMAP

Founder and Managing Director

Paul Archer began in the mortgage sector in 1983 - 40 years' experience. Mortgage Adviser, Financial Adviser, Manager, Consultant, Trainer and Coach. CeMAP qualified, Level 4 IFA qualified, equity release, supervisory qualified. Author of a myriad of technical texts spanning all areas for both the CII and the LIBF. All team are also fully qualified and experienced. Began teaching CeMAP in 1999, when it started, trained thousands of students. Founder and Managing Director of Archer Training Ltd in 2001 Working with dozens of banks, lenders, brokers and insurers in the UK and the world.