Course Content

    1. Achievement Goal Setting - Live 2023

    1. The Modern Buying Process

    2. Coach Financial Advice Don’t Tell

    3. The Danger of Limiting Beliefs

    4. UFOs and Limiting Beliefs

    5. Question Away Your Limiting Beliefs

    6. Building Resiliance

    7. State of Mind - Are you in the Zone?

    8. Controlling Your State of Mind

    9. Jose Mourinho and Pressure

    10. What's Your Resting Face

      FREE PREVIEW
    11. How to Have a Positive Attitude

      FREE PREVIEW
    12. 6 Inner Game Challenges to Improve Adviser Performance

    13. Taking the MIC in a Downturn

    1. The Mortgage and Protection Adviser Sales Process

    2. The Trusted Adviser

    3. Seeking Common Ground

    4. Building Rapport in the First 15 Minutes

    5. Showing Your Intent

    6. Demonstrating Your Competency

    7. How to Further Show Your Credibility

    8. Summary of the Three Secrets to Trust

      FREE PREVIEW
    9. A Contemporary View on Trust

    10. The 90:90 Rule and the Halo Effect

    11. Michael Caine and Confidence

      FREE PREVIEW
    12. How to Create a Personal Brand for Mortgage Advisers

    13. The Seven Secrets to a Great First Impression

    14. The 15 Minute Mortgage Discovery Call

    15. The Mortgage Adviser Value Proposition

    16. To Fee or Not to Fee - That is the Question

    17. Skills Required to Have an Effective Fee Conversation

    18. Handling the Fee Conversation

    19. Whole Part Whole - How to Sell a Full Service to Clients

    1. Dangers of the Path of Least Resistance

      FREE PREVIEW
    2. The 60 20 20 Rule - Where Prospecting Fits

      FREE PREVIEW
    3. A Marketing Overview – Start to Finish

    4. 4 Methods of Client Acquisition

    5. The Inner Game of Referrals

    6. How to Promote Without the Boast

    7. A Quick Referral Technique

    8. How to Achieve a 100% Referral Business

      FREE PREVIEW
    9. The Stepping Stones Technique of Referrals

    10. The Mortgage Capacity Report

    11. Securing Business From Google

      FREE PREVIEW
    12. Make Your Advice Appear Scarce

    13. Questions to Reveal Your True Value Proposition

    14. Incubating Your Prospects

    15. Preparing to Make the Calls – Your Motivation

    16. Golden Rules for Making Appointment Calls

    17. Appointment Call Structure

    18. Email Prospecting – The Magic Email

      FREE PREVIEW
    19. Tending to Your Prospecting

    20. The Trust Trick

    21. Reminder on Trusts and Life Assurance

    22. Using Old Fashioned Mail Successfully

    23. Buying Mortgage Leads Online

    24. Energising Your LinkedIn Profile

    25. Your LinkedIn Social Selling Index SSI

    26. Lead Generation with Facebook Business Pages

    27. How to do Personal Marketing in a Recession

    28. How to Distinguish Yourself from the Crowd

    29. End of Tax Year Client Reviews for Mortgage Advisers

      FREE PREVIEW
    1. Helping Customers to Buy

    2. WIIFM and Influencing

    3. The Secret to Influencing

      FREE PREVIEW
    4. Colour Social Styles - Personal Needs of Customers

      FREE PREVIEW
    5. Colour Social Styles - Recognising Customers

    6. Colour Social Styles - Influencing Techniques with Each Colour

    7. Colour Social Styles - A Personal Action Plan

About this course

  • £199.00
  • 193 lessons
  • 25 hours of video content

Course Tutor

Paul Archer FPSA CeMAP

Founder and Managing Director

Paul Archer began in the mortgage sector in 1983 - 40 years' experience. Mortgage Adviser, Financial Adviser, Manager, Consultant, Trainer and Coach. CeMAP qualified, Level 4 IFA qualified, equity release, supervisory qualified. Author of a myriad of technical texts spanning all areas for both the CII and the LIBF. All team are also fully qualified and experienced. Began teaching CeMAP in 1999, when it started, trained thousands of students. Founder and Managing Director of Archer Training Ltd in 2001 Working with dozens of banks, lenders, brokers and insurers in the UK and the world.