Course curriculum

    1. The Art of Conversation

    2. Labour Loves Later Life

    3. Re-Purpose – Don't Delete

    4. Have We Got Enough Later Life Advisers?

    5. Should Mortgage Brokers Worry About AI and Banks?

    6. Why Weight Loss Pills Could Shift Advising

    7. Understanding Client Perspectives on Inheritance

    8. Selling Protection Without Sounding Salesy

    9. When Customers Hear “Your Story,” it Changes Everything

    10. How to Become an IFA

    11. A Mortgage is How You Use It

    12. Farmville and Investment Products

    13. How to be better than an AI ChatBot

    14. Here are the six final tips to make a seamless referral to a protection specialist

    15. How to Refer Your Client to the Protection Specialist – Part 1 of 2

    16. To Fee of Not to Fee

    17. Stay Unique in Your Content

    18. Diversifying with Lions

    19. The Financial Life Pyramid

    20. Markets in Financial Instruments Directive (MiFID)

    21. How to Advise Protection following a Mortgage

    22. Equity Release on Buy-to-Let Properties

    23. Making Invisible Visible

    1. It Was Like An Exam

    2. What's The Future Of Learning

    3. Reinventing how you introduce yourself

    4. From DimDim to 3D My Online Presentation Epiphany

    5. Avoiding Zoom Waiting Room Wilderness

    6. An Itchy Back Needs A Good Scratch

    7. Why Referrals Matter More Than You Think

    8. The Inner Game of Referrals

    9. Ping it Back

    10. Yawning and Rapport

    11. Boost Your Sales Efficiency With These Four Time-Saving Techniques

    12. Whisper To Be Believed

    13. How to Avoid a Behavioural Bias

    14. What’s Your Vanilla State of Mind?

    15. How To Get A Good Internal Vibe

    16. The Art of En Rapport

    17. Are You Always on the Lookout for Change?

    18. When Customers Hear "Your Story," it Changes Everything

    19. The Adviser, AI and Clients - How to Work Together

    20. What's the Greatest Motivation Ever?

    1. 2025 June 16th - Higher Lending Charges & the 60:20:20 Rule for Sales Success

    2. 2025 June 02 – Residence Nil Rate Band (RNRB) Explained

    3. 2025 May 27th – Additional Security for Mortgage Lenders

    4. 2025 May 19th – Low Start Mortgages

    5. 2025 May 12 – CeMAP 3 Case Study

    6. 2025 April 28 – Buying and Selling Costs

    7. 2025 April 14 – Four-Tax Cheat-sheet, CGT Dozen, and Inner Game of Referrals

    8. 2025 April 07 – Stamp Duty Calculations & Building Rapport

    9. 2025 March 24 - Changes for the New Tax Year

    10. 2025 March 03 - Business Borrowers, Buy-to-Let and Avoiding Behavioural Bias

    11. 2025 February 24 - Mortgage Prisoners + Vulnerable Borrowers

    12. 2025 February 17 – Training & Competence + Consumer Credit

    13. 2025 February 10 - Law of Contract, Agency Law and Duty of Disclosure

    14. 2025 February 03 – Deposits, Who's Involved in the Investment Market and Rapport

    15. 2025 January 27 - VAT, Universal Credit, and Adapting to Change

    16. 2025 January 20 – 7 CeMAP-Style Questions on Inheritance Tax

    17. 2025 January 13 - Investment Trusts

    18. 2025 January 06 - Borrowers Struggling to Borrow

    1. The 60-20-20 Rule Every Adviser Must Follow

    2. Job Titles - Why They Don't Matter (For Clients)

    3. Avoiding Zoom Waiting Room Wilderness

    4. Itch and Scratch - Understanding Customer Needs for Sales

    5. Referrals - Why They're Your Best Marketing Secret

    6. Ping It Back - Master Sales Questions and Close Deals

    7. "Yawning and Rapport" – The Psychology of Mirroring

    8. Whisper to be Believed

    9. A Vanilla State of Mind in Coaching

    10. Influencing Effectively

    11. The Hidden Bias Stopping First-Time Buyers

    12. Unlock Your Inner Vibe with Powerful Memory Triggers

    13. Master the Art of Rapport Building

    14. Navigating the Future - Adapting to Modern Technology

    15. When Customers Hear “Your Story,” it Changes Everything

    16. Discover Your True Purpose for Lasting Success

    1. April's Topic - Softening Your Questionning

    2. March's Topic: The 5 Speaker Profiles - Mastering the Leveller

    3. February's Topic - Client Commitment

    1. Boost Your Sales Efficiency With These Four Time-Saving Techniques

    2. 4 Must-Have AI Tools for Mortgage Advisors - Boost Your Sales Today!

    3. Mastering Objection Handling - The COB Framework for Sales Success

    4. How to Create Engaging Presentations that Drive Action

    5. Is Your Sales Process Fit for Purpose - The Funny Truth about Grocery Deliveries

    6. AID - A Game-Changing Technique to Enhance your Presentations

    7. 10 Engaging Methods to Captivate Your Audience Online

    8. Conquer Your Public Speaking Fears - Top Tips to Calm Nerves

    9. How to Handle the Fee Objection

    10. Mastering the Art of Online Sales Pitches

    11. Is Organic Communication Dying?

    12. Disprupting Our Fee Model

    13. Why 'Trust Me' Can Backfire in Customer Service

    14. How Focusing Your Mortgage Business Can Boost Success and Client Engagement

    15. Master the Art of Human Connection

About this course

  • Free
  • 304 lessons
  • 35.5 hours of video content

Your Coach

Paul Archer FPSA CeMAP

Founder and Managing Director

Paul Archer began in the mortgage sector in 1983 - 40 years' experience. Mortgage Adviser, Financial Adviser, Manager, Consultant, Trainer and Coach. CeMAP qualified, Level 4 IFA qualified, equity release, supervisory qualified. Author of a myriad of technical texts spanning all areas for both the CII and the LIBF. All team are also fully qualified and experienced. Began teaching CeMAP in 1999, when it started, trained thousands of students. Founder and Managing Director of Archer Training Ltd in 2001 Working with dozens of banks, lenders, brokers and insurers in the UK and the world.

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